Video Streaming New York! Warner Bros. has announced that it'll be offering some select movies on Facebook along with the first movie being offered online to Facebook users will likely be 'The Dark Knight.' It marks the beginning of collaboration involving the powerful realm of social media and also the cinema.
The viewers is going to be able to hire movies for two days and watch it upon the site for $3.
New offering by Warner Bros. for Facebook users
Warner Bros. has launched the applying which allows Facebok users to rent and observe movies on Facebook.
Though movies have been regularly promoted on Facebook but were never streamed on this internet site. The release of 'The Dark Knight' will probably be a test for that potential of the social media.
Thomas Gewecke, president, digital distribution, Warner Brothers, said, 'We think this is the new frontier for making out films available. We're going directly to folks who are already self-identifying fans.'
With greater than 600 million users worldwide, Facebook will be the obvious choice. Comscore, an Internet marketing research firm has announced that Facebook is America's second popular website.
Though movies have been regularly promoted on Facebook but were never streamed on this site. The release of 'The Dark Night' will be a test for that potential of the social networking.
Warner Bros. chose to make a debut with the facebook with all the second Batman Movie of director Christopher Nolan as it is already preferred among the viewers and has over 3 million registered fans.
The fee of $3 will be the same as the rent charged by studios on Amazon.com and iTunes of Apple.
Warner Bros is additionally looking forward to the additional advantages a online community site provides like each time a user watches a motion picture on Facebook it will probably be promoted to all the friends of the user.
Facebook enters the highly competitive market
Faceboook is going to face competition from Apple, Netflix and YouTube.
Camscore figures indicated that it was used by 42 million users in January for uploading and streaming videos.
Facebook's us president, Mark Zuckerberg has always wanted to allow all sort of activities to the users on his site like sending e-mails, doing offers, and watching videos.
Other studios are hoped for to follow suit and they are just waiting to the response Warner Bros. gets from its initiative. Warner Bros. has announced that it will be offering more titles soon to Facebook users.
The revenue from DVD's and Blue Ray discs is consistently falling nevertheless the online business is increasing at a steady pace.
Netflex shares fell by six percent following the news came on Tuesday.
Ingrid Chung, an analyst with Goldman Sachs said, 'Facebook represents a whole new potential entrant that few in the investment community were interested in prior to this announcement.'
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