Watch Twilight Movie Hd! Blockbuster, Inc., carries a new plan coming out in June 2008 to hold consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they are able to; but they can only undertake it in Blockbuster stores.
The move, announced yesterday, is a component of a broader plan to re-invigorate lagging profits. Blockbuster, the aged movie rental company that has tried repeatedly to stop Internet-based rival Netflix from enroaching on its business, has appeared to be fighting a losing battle. As consumers moved to renting movies through the Internet all night . them delivered inside mail, Blockbuster was forced to close lots of its brick-and-mortar stores. However, even its online rental branch, that was meant to undertake Netflix alone turf, never became as big and profitable as the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement at the corporate meeting, Blockbuster will be setting up kiosks in a select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, needless to say, is that consumers should not only own an Archos-manufacturerd portable movie player, and often will also still ought to drive to a physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a film, and also have it delivered to their door (often from the next day). Blockbuster's move is also hardly revolutionary in comparison with initiatives by Netflix to let customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies can be searched, rented and watched in minutes just by employing a wireless Internet connection as well as the Apple TV hardware connected on their TV.
Apple and Netflix aren't the sole competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable tv companies are already offering video on demand for years.
With such competition, it is hard to see why consumers will desire to drive to a neighborhood Blockbuster only to download a movie onto a film player that they may have to buy by themselves.
One way Blockbuster may make this plan more successful is if they showed the movie download kiosks to more portable movie players than simply Archos-manufactured devices. One can suppose that a kiosk than enable you to plug your iPod into and download a film immediately may have potential. At the same time, Apple has long offered the service through iTunes in the comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks is going to be attractive enough to lure consumers into driving on their neighborhood Blockbuster store as opposed to using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously has a long way to visit beat Netflix in the movie rental business.
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